Grand Prix · Cannes 2025Indian Railways·Transport / Public Services / Railways / Public Transport·FCB India
Lucky Yatra
FCB India turned Mumbai's suburban train tickets into lottery entries — and won India's only Grand Prix at Cannes 2025.
Case studies
The Campaigns Everyone Saw. The Thinking Few Noticed.
Explore detailed breakdowns of advertising campaigns, brand launches, activations, and creative ideas shaping marketing and advertising.
Topics
15 breakdowns
Grand Prix · Cannes 2025
Gold · Cannes 2025The Times of India·Media & Publishing / Newspaper / News Media·Havas Creative India
Ink of Democracy
2.28 million newspaper pages printed in purple electoral ink — a protest against voter apathy that won India's first Gold at Cannes 2025.
Gold · Cannes 2025Cadbury 5 Star·FMCG / Chocolate / Confectionery·Ogilvy India
Erase Valentine's Day
A theatrical 'time-travel vessel' that sailed out to erase Valentine's Day from the timeline — Ogilvy India's Gold winner in Social & Creator.
Gold · Cannes 2025Acko·Insurance / Fintech / Health Insurance·Leo Burnett
Tailor Test
Waist and hip measurements taken at the local tailor, used to screen for heart-disease risk — Gold in Creative Data at Cannes 2025.
Silver · Cannes 2025Britannia·FMCG / Biscuits / Food Products·Talented
Nature Shapes Britannia
Biodegradable billboards placed where trees would obscure them — letting branches literally shape the brand's name. Two Silver Lions at Cannes 2025.
DecodedSpotify·Entertainment / Media Tech / Music Streaming
What's on Your Wrapped?
Emraan Hashmi × Raghav Juyal turned Spotify Wrapped into a shared internet joke — one of the season's most replayed Indian ads.
DecodedMAGGI·FMCG / Instant Noodles / Packaged Food
MAGGI at 50
A 50-year milestone told through commemorative India Post stamps and shared memory — not corporate self-congratulation.
DecodedApollo Tyres·Automotive / Tyres
Har Safar Mein Dum Hai
A tyre ad that borrowed cricket's emotion — Sachin alongside Team India, scored to 'Maa Tujhe Salaam'. 37M+ views.
DecodedFabindia·Fashion & Lifestyle / Ethnic Wear / Apparel
Jashn-e-Riwaaz
A festive campaign withdrawn after backlash — a case study in the gap between brand intent and audience perception.
DecodedMiu Miu·Luxury Fashion / Luxury Apparel & Accessories
Miu Miu PR Packaging
When the unboxing IS the advertisement — Miu Miu designed PR packages as immersive, shareable experiences.
DecodedNBA · Budweiser·Sports & Entertainment / Basketball / Sports Culture
BUDX NBA House
Selling a sport by selling a culture — the NBA used music, fashion and youth culture as the gateway into basketball.
DecodedMcDonald's·QSR / FMCG / Fast Food
Buddy Meal
Nostalgia resurrection — McDonald's brought back 'Burger Bacchi' Sara Arjun to launch the ₹119 Buddy Meal.
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