DecodedMAGGI·FMCG / Instant Noodles / Packaged Food
MAGGI at 50
A 50-year milestone told through commemorative India Post stamps and shared memory — not corporate self-congratulation.
Case studies
The Campaigns Everyone Saw. The Thinking Few Noticed.
Explore detailed breakdowns of advertising campaigns, brand launches, activations, and creative ideas shaping marketing and advertising.
3 breakdowns · Branding
Decoded
DecodedFabindia·Fashion & Lifestyle / Ethnic Wear / Apparel
Jashn-e-Riwaaz
A festive campaign withdrawn after backlash — a case study in the gap between brand intent and audience perception.
DecodedMcDonald's·QSR / FMCG / Fast Food
Buddy Meal
Nostalgia resurrection — McDonald's brought back 'Burger Bacchi' Sara Arjun to launch the ₹119 Buddy Meal.
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