Case files

Every breakdown, on the table.

Campaigns diagnosed and counting. Filter by industry, medium, brand, or tags — or just start scrolling.

15 breakdowns

The most patient ad ever made — a billboard that only reveals itself during golden hour, using sunlight instead of screens.

No Indian broadcaster for the 2026 FIFA World Cup — at a time of record sports-rights valuations. We put sports-media economics under the microscope.

How controversy manufactures relevance — a diagnosis of why proximity to existing cultural momentum has become the fastest route to visibility.