DecodedMAGGI·FMCG / Instant Noodles / Packaged Food
MAGGI at 50
A 50-year milestone told through commemorative India Post stamps and shared memory — not corporate self-congratulation.
Case studies
The Campaigns Everyone Saw. The Thinking Few Noticed.
Explore detailed breakdowns of advertising campaigns, brand launches, activations, and creative ideas shaping marketing and advertising.
21 breakdowns
Decoded
DecodedApollo Tyres·Automotive / Tyres
Har Safar Mein Dum Hai
A tyre ad that borrowed cricket's emotion — Sachin alongside Team India, scored to 'Maa Tujhe Salaam'. 37M+ views.
DecodedFabindia·Fashion & Lifestyle / Ethnic Wear / Apparel
Jashn-e-Riwaaz
A festive campaign withdrawn after backlash — a case study in the gap between brand intent and audience perception.
DecodedMiu Miu·Luxury Fashion / Luxury Apparel & Accessories
Miu Miu PR Packaging
When the unboxing IS the advertisement — Miu Miu designed PR packages as immersive, shareable experiences.
DecodedNBA · Budweiser·Sports & Entertainment / Basketball / Sports Culture
BUDX NBA House
Selling a sport by selling a culture — the NBA used music, fashion and youth culture as the gateway into basketball.
DecodedMcDonald's·QSR / FMCG / Fast Food
Buddy Meal
Nostalgia resurrection — McDonald's brought back 'Burger Bacchi' Sara Arjun to launch the ₹119 Buddy Meal.
DecodedCorona·Beverage / Beer / Alcoholic Beverage
Golden Hour Billboard
The most patient ad ever made — a billboard that only reveals itself during golden hour, using sunlight instead of screens.
DecodedFIFA World Cup·Media & Sports / Sports Broadcasting
FIFA World Cup and India's Broadcasting Vacuum
No Indian broadcaster for the 2026 FIFA World Cup — at a time of record sports-rights valuations. We put sports-media economics under the microscope.
DecodedSunil Pal · Samay Raina·Creator Economy / Entertainment / Internet Culture / Digital Media
Sunil Pal and the Attention Economy
How controversy manufactures relevance — a diagnosis of why proximity to existing cultural momentum has become the fastest route to visibility.
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