DecodedNike · Apple · Titan
5 Must-Watch Picks for Every Marketer
From Mad Men's Don Draper to the true story behind Air Jordan, five films and series that teach marketers more than most textbooks do.
Case studies
The Campaigns Everyone Saw. The Thinking Few Noticed.
Explore detailed breakdowns of advertising campaigns, brand launches, activations, and creative ideas shaping marketing and advertising.
6 breakdowns · Strategy
Decoded
DecodedYouTube
YouTube Just Raised the Price of Entry for Creators
From February 2027, YouTube is doubling the performance bar for new creators to monetise — a signal that consistency now matters more than virality.
Grand Prix · Cannes 2025Indian Railways·Transport / Public Services / Railways / Public Transport·FCB India
Lucky Yatra
FCB India turned Mumbai's suburban train tickets into lottery entries — and won India's only Grand Prix at Cannes 2025.
Gold · Cannes 2025Acko·Insurance / Fintech / Health Insurance·Leo Burnett
Tailor Test
Waist and hip measurements taken at the local tailor, used to screen for heart-disease risk — Gold in Creative Data at Cannes 2025.
DecodedNBA · Budweiser·Sports & Entertainment / Basketball / Sports Culture
BUDX NBA House
Selling a sport by selling a culture — the NBA used music, fashion and youth culture as the gateway into basketball.
DecodedFIFA World Cup·Media & Sports / Sports Broadcasting
FIFA World Cup and India's Broadcasting Vacuum
No Indian broadcaster for the 2026 FIFA World Cup — at a time of record sports-rights valuations. We put sports-media economics under the microscope.
Think your campaign belongs here?
Every campaign featured on The Ad Doctor is selected because it offers something valuable to marketers. A new insight. A smart execution. A bold creative decision. Or a lesson the industry can learn from.
Feature your campaigns