Grand Prix · Cannes 2025Indian Railways·Transport / Public Services / Railways / Public Transport·FCB India
Lucky Yatra
FCB India turned Mumbai's suburban train tickets into lottery entries — and won India's only Grand Prix at Cannes 2025.
Case studies
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Explore detailed breakdowns of advertising campaigns, brand launches, activations, and creative ideas shaping marketing and advertising.
4 breakdowns · Strategy
Grand Prix · Cannes 2025
Gold · Cannes 2025Acko·Insurance / Fintech / Health Insurance·Leo Burnett
Tailor Test
Waist and hip measurements taken at the local tailor, used to screen for heart-disease risk — Gold in Creative Data at Cannes 2025.
DecodedNBA · Budweiser·Sports & Entertainment / Basketball / Sports Culture
BUDX NBA House
Selling a sport by selling a culture — the NBA used music, fashion and youth culture as the gateway into basketball.
DecodedFIFA World Cup·Media & Sports / Sports Broadcasting
FIFA World Cup and India's Broadcasting Vacuum
No Indian broadcaster for the 2026 FIFA World Cup — at a time of record sports-rights valuations. We put sports-media economics under the microscope.
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