DecodedYouTube
6 Indian YouTubers Who Teach AI Better Than Any Paid Course
From business case studies to prompt engineering, six Indian creators are turning YouTube into the AI classroom that paid courses can't keep up with.
Case studies
The Campaigns Everyone Saw. The Thinking Few Noticed.
Explore detailed breakdowns of advertising campaigns, brand launches, activations, and creative ideas shaping marketing and advertising.
4 breakdowns · Social
Decoded
Gold · Cannes 2025Cadbury 5 Star·FMCG / Chocolate / Confectionery·Ogilvy India
Erase Valentine's Day
A theatrical 'time-travel vessel' that sailed out to erase Valentine's Day from the timeline — Ogilvy India's Gold winner in Social & Creator.
DecodedSpotify·Entertainment / Media Tech / Music Streaming
What's on Your Wrapped?
Emraan Hashmi × Raghav Juyal turned Spotify Wrapped into a shared internet joke — one of the season's most replayed Indian ads.
DecodedSunil Pal · Samay Raina·Creator Economy / Entertainment / Internet Culture / Digital Media
Sunil Pal and the Attention Economy
How controversy manufactures relevance — a diagnosis of why proximity to existing cultural momentum has become the fastest route to visibility.
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