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5 breakdowns · Creativity
Gold · Cannes 20252.28 million newspaper pages printed in purple electoral ink — a protest against voter apathy that won India's first Gold at Cannes 2025.
Silver · Cannes 2025Biodegradable billboards placed where trees would obscure them — letting branches literally shape the brand's name. Two Silver Lions at Cannes 2025.
DecodedA tyre ad that borrowed cricket's emotion — Sachin alongside Team India, scored to 'Maa Tujhe Salaam'. 37M+ views.
DecodedWhen the unboxing IS the advertisement — Miu Miu designed PR packages as immersive, shareable experiences.
DecodedThe most patient ad ever made — a billboard that only reveals itself during golden hour, using sunlight instead of screens.