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1 breakdown · Strategy · Transport / Public Services

Lucky Yatra

Grand Prix · Cannes 2025

Indian Railways·Transport / Public Services / Railways / Public Transport·FCB India

Lucky Yatra

FCB India turned Mumbai's suburban train tickets into lottery entries — and won India's only Grand Prix at Cannes 2025.

Diagnosing, dissecting and operating on the most celebrated advertising campaigns of all time — and teaching the principles behind them.

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