DecodedMAGGI·FMCG / Instant Noodles / Packaged Food
MAGGI at 50
A 50-year milestone told through commemorative India Post stamps and shared memory — not corporate self-congratulation.
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3 breakdowns · Branding · Decoded
DecodedA 50-year milestone told through commemorative India Post stamps and shared memory — not corporate self-congratulation.
DecodedA festive campaign withdrawn after backlash — a case study in the gap between brand intent and audience perception.
DecodedNostalgia resurrection — McDonald's brought back 'Burger Bacchi' Sara Arjun to launch the ₹119 Buddy Meal.