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Integrated Campaign

Showing breakdowns · Medium: Integrated Campaign

All Strategy Creativity Branding Social

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3 breakdowns · Integrated Campaign

Lucky Yatra

Grand Prix · Cannes 2025

Indian Railways·Transport / Public Services / Railways / Public Transport·FCB India

Lucky Yatra

FCB India turned Mumbai's suburban train tickets into lottery entries — and won India's only Grand Prix at Cannes 2025.

Erase Valentine's Day

Gold · Cannes 2025

Cadbury 5 Star·FMCG / Chocolate / Confectionery·Ogilvy India

Erase Valentine's Day

A theatrical 'time-travel vessel' that sailed out to erase Valentine's Day from the timeline — Ogilvy India's Gold winner in Social & Creator.

MAGGI at 50

MAGGI·FMCG / Instant Noodles / Packaged Food

MAGGI at 50

A 50-year milestone told through commemorative India Post stamps and shared memory — not corporate self-congratulation.