Case studies

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3 breakdowns · Social · Decoded

6 Indian YouTubers Who Teach AI Better Than Any Paid Course

From business case studies to prompt engineering, six Indian creators are turning YouTube into the AI classroom that paid courses can't keep up with.

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Spotify·Entertainment / Media Tech / Music Streaming

What's on Your Wrapped?

Emraan Hashmi × Raghav Juyal turned Spotify Wrapped into a shared internet joke — one of the season's most replayed Indian ads.

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Sunil Pal · Samay Raina·Creator Economy / Entertainment / Internet Culture / Digital Media

Sunil Pal and the Attention Economy

How controversy manufactures relevance — a diagnosis of why proximity to existing cultural momentum has become the fastest route to visibility.

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