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3 breakdowns · Creativity · Decoded

A tyre ad that borrowed cricket's emotion — Sachin alongside Team India, scored to 'Maa Tujhe Salaam'. 37M+ views.

When the unboxing IS the advertisement — Miu Miu designed PR packages as immersive, shareable experiences.

The most patient ad ever made — a billboard that only reveals itself during golden hour, using sunlight instead of screens.