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Viral Culture / Attention Economy

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Sunil Pal · Samay Raina·Creator Economy / Entertainment / Internet Culture / Digital Media

Sunil Pal and the Attention Economy

How controversy manufactures relevance — a diagnosis of why proximity to existing cultural momentum has become the fastest route to visibility.

Diagnosing, dissecting and operating on the most celebrated advertising campaigns of all time — and teaching the principles behind them.

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