AI Tools

How Agencies Are Actually Using AI

Beyond the headlines and hype, AI has quietly become part of everyday agency work. From generating ideas and creating content to editing videos and building presentations, agencies are finding new ways to work faster and think bigger. Explore the tools they're using and the roles they're playing.

3D & VideoFeatured

Runway

Gen-3 video and image generation for campaign assets, product films and social cutdowns.

3D & Video

Sora

OpenAI's text-to-video model for cinematic concept films and mood pieces.

Image GenFeatured

Midjourney

High-fidelity concept visuals, moodboards and key visual exploration.

Image Gen

Adobe Firefly

Commercial-safe generative fill and image creation inside the Adobe stack.

Copy & ScriptsFeatured

ChatGPT

Brief expansion, headline variants, script drafts and research synthesis.

Copy & Scripts

Claude

Long-form strategy docs, nuanced tone matching and campaign narrative work.

WebsitesFeatured

Framer

AI-assisted site builds for campaign microsites and rapid landing pages.

Websites

Webflow AI

Layout generation and copy suggestions inside Webflow's visual builder.

Video Edit

CapCut

Auto-captions, templates and quick social cutdowns for creator-led content.

Video Edit

Descript

Text-based video editing and overdub for podcasts and founder films.

Voice & AudioFeatured

ElevenLabs

Voice cloning and multilingual dubbing for films and social audio.

Analytics

Brandwatch

Social listening and audience insight for campaign planning and post-mortems.

Other

Notion AI

Internal wikis, brief templates and meeting notes across agency ops.